Marketing
Uproar by Moburst
The site for a global award-winning PR agency, built around live client coverage and award recognition as the proof of the work.
Uproar is Moburst’s PR agency for B2B, tech and consumer brands. A PR agency is judged on the coverage it lands, so the site is structured around evidence rather than claims: recent client coverage, media wins that drive growth, and the awards behind them.
Coverage items and awards are modelled as their own content so the team can add a placement the day it runs, and every listing that references it updates at once.
- Structured coverage and awards
- Solutions architecture
- Editor-managed media wins
Challenges
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01
Proof that stays fresh
Coverage is only persuasive while it is current. Media wins and awards are structured content rather than hard-coded sections, so the PR team publishes a placement themselves and it appears everywhere it belongs.
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02
Two audiences on one page
B2B tech buyers and consumer brand marketers want different evidence. The solutions and coverage sections are ordered so each can find their own proof without the page fragmenting into separate journeys.
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