E-commerce
Mycolivia
Built from scratch on Shopify: a custom Liquid theme for a Hebrew-language functional mushroom brand, with a practitioner portal alongside the storefront.
A complete Shopify storefront built from a blank slate for Mycolivia, a functional mushroom brand trading since 2009. The theme was written in Liquid rather than adapted from a purchased template, so every section is a reusable block the client can reorder and fill without a developer.
The build covers the full commerce path: collection and product templates, a filterable catalogue organised by health outcome rather than product type, a build-your-own gift box flow, a practitioner login area, a magazine section, and a knowledge centre.
- Custom Liquid theme, no purchased template
- RTL-first layout
- Gated practitioner area
- Build-your-own gift box flow
Challenges
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01
Hebrew RTL across the whole theme
The storefront is right-to-left throughout. Layout, iconography, slider direction and form flow all had to mirror correctly, which meant building the theme RTL-first rather than retrofitting direction onto a left-to-right layout.
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02
Shopping by outcome, not by product type
Customers arrive wanting focus, sleep or immune support rather than a specific mushroom. The catalogue is organised around those outcomes, which needed a tag and metafield structure the merchant can maintain from the Shopify admin.
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03
Two audiences, one storefront
The site serves retail customers and licensed practitioners at the same time. Practitioner-only pricing and content sit behind a gated area without splitting the catalogue into two stores.
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