Sports & Recreation
SYNLawn Golf
A WooCommerce storefront for the global leader in synthetic golf surfacing, combining a product catalogue with a quote-driven custom installation path.
SYNLawn Golf is the global leader in synthetic golf surfacing and custom golf installations, with tour-player-tested products and a network of exclusive partnerships. The site had to carry a full brand presence and a working store at the same time.
The build is WordPress with WooCommerce: a ready-to-play catalogue of putting greens and hitting mats that customers buy directly, sitting alongside the applications, partnerships and resources sections that support the custom-installation side of the business. Multi-language support and a quote request flow run across both.
- WooCommerce catalogue
- Quote-driven custom installation flow
- Multi-language storefront
- Deep brand navigation
Challenges
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01
Two buying paths in one store
Ready-to-play mats sell straight through WooCommerce, while a custom putting green is a quote and a site visit. The catalogue and the quote flow had to coexist without the store pushing an installation lead into a checkout that cannot serve them.
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02
A large brand catalogue that stays navigable
Applications, products, partnerships, resources and about all carry deep sub-navigation. The mega-menu and taxonomy structure were built so a visitor arriving for a backyard green and one arriving for a commercial install both find their path quickly.
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03
Commerce weight against page speed
WooCommerce plus a media-heavy brand site is a performance risk. Assets are loaded per template rather than globally, and the hero video is deferred so it never blocks the first paint.
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