Legal
SHGR Law
A Hebrew RTL site for a boutique litigation and transactions firm, built around its specialisms and the people who run each matter personally.
Shimoni Gross & Co. is a boutique Israeli firm handling complex transactions and disputes, the kind of matters that need judgement and experience rather than volume. Their positioning is personal involvement and full responsibility on every case, and the site is built to carry that rather than to look like a large firm.
Specialisms and the team are modelled as structured content, so a lawyer’s profile is authored once and surfaces on their own page, under each specialism they cover, and in the contact path. The whole site reads right to left.
- RTL-first Hebrew layout
- Structured specialisms and team
- Boutique positioning
- Direct contact path
Challenges
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01
A boutique that must not read as small
The firm competes with much larger practices on complex matters. The layout gives each specialism and each lawyer real space, so depth reads as focus rather than as a short list.
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02
Hebrew RTL throughout
Layout, navigation and forms were built right-to-left first rather than mirrored from a left-to-right design, which is what keeps the reading order native rather than translated.
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03
People as the product
The firm's promise is that a named partner handles the matter. Team profiles are structured content tied to specialisms, so the connection between a practice area and the person running it is explicit everywhere it appears.
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