Technology
Answerburst
An interactive showcase for an AI growth product, built around a 3D robot that follows the scroll and reacts to the visitor.
Answerburst is Moburst’s AI visibility product: it works to make a brand the answer that AI models give. The site had to demonstrate that capability rather than only describe it, so the whole page is built as an interactive piece.
The centrepiece is a 3D robot widget that tracks the visitor’s scroll position, moves through the narrative with them, and reacts to interaction. Around it sit the solutions, case study and insights sections, all editable through WordPress.
- Scroll-linked 3D robot widget
- WebGL performance budget
- Reduced-motion fallback
- Fully editable in WordPress
Challenges
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01
A 3D widget that stays at 60fps
A WebGL robot tied to scroll position can very easily drop frames. The render loop is driven from a single animation frame with scroll state read once per frame, and the model and textures are budgeted so the scene stays light enough for mid-range laptops.
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02
Motion that degrades gracefully
Not every visitor can or wants to run a 3D scene. The narrative works without it: the robot is progressive enhancement, and the page respects reduced-motion preferences and lower-powered devices.
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03
Interactive, but still a CMS
The marketing team needed to edit copy and sections without touching the 3D layer. Content and animation are separated so the scene reads from the page rather than hard-coding it.
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