Technology
LandGlide
Managed landing pages in Craft CMS for a US parcel-data app, built as reusable blocks so the marketing team can launch audience-specific pages themselves.
LandGlide is a parcel-data app from ReportAll with around 200,000 subscribers. The work was a set of managed landing pages in Craft CMS, each targeted at a different audience: a broad general audience, and two real-estate segments framed around the hunt and the showing.
Rather than building three one-off pages, the pages are assembled from a shared block library in Craft, so the marketing team can spin up a new audience variant by composing existing blocks instead of commissioning a new build.
- Reusable Craft block library
- Three audience variants
- Twig templating
- Marketing-team editable
Challenges
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01
Three audiences, one block library
The variants share structure but differ in message and proof. Building a reusable block set in Craft meant a new landing page is a composition job for the marketing team rather than a development ticket.
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02
Craft CMS rather than WordPress
ReportAll runs on Craft, with Twig templating and a different entry and field model from WordPress. The block architecture had to fit Craft's own structures conventions rather than port a WordPress pattern across.
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03
Landing pages that convert
These pages exist to start free trials. Layout, proof points and the trial call to action are positioned to keep that path short on both desktop and phone.
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