Marketing
Core by Moburst
A motion-led site for Moburst's startup growth arm, built around a cosmic hero and the client logos that carry the proof.
Core is Moburst’s offering for early-stage companies: agile marketing built to get a startup to product-market fit and on to category leadership. The audience is founders who move fast, so the site had to feel like momentum rather than a service list.
The build leans on a full-bleed cosmic hero with gradient display type and scroll-linked motion, followed by a client logo rail — Samsung, Reddit, AIG, Amdocs, ZIM and others — that does the persuading. Sections and case content are structured so the marketing team can reorder the argument without a developer.
- Animated cosmic hero
- Client logo rail
- Scroll-linked motion
- Editor-controlled section order
Challenges
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01
Motion that sells speed without costing it
The hero is a large animated space scene behind gradient type. It had to convey momentum while still painting quickly, so the background is deferred and the animation runs on transform and opacity only, leaving layout untouched during scroll.
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02
Proof carried by logos, not copy
Founders scan for who else trusted the agency. The logo rail needed to stay legible across very different mark shapes and weights on a dark, busy background, and keep working when it scrolls.
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03
One offering inside a larger brand
Core sits alongside Moburst's other arms and had to read as part of the same family while standing on its own. Shared structure, distinct visual language.
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