Legal
Bader Law
Conversion-focused campaign landing pages for a US personal-injury firm, built as a variant system around a single case-eligibility flow.
Bader Law is a US personal-injury firm running paid campaigns on a dedicated subdomain. These are landing pages rather than a website: every element exists to move a visitor toward one question, do I have a case, and into the eligibility form.
The pages are built as a variant system on shared blocks — a dark treatment among them — so the marketing team can launch a new page for a different campaign or injury type by composing existing sections rather than commissioning a new build. The eligibility form runs through Gravity Forms, with an exit-intent prompt catching visitors on their way out.
- Campaign landing-page variants
- Gravity Forms eligibility flow
- Exit-intent capture
- Reusable block system
Challenges
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01
One action, repeated without nagging
The whole page drives a single call to action. It recurs at each decision point — after the proposition, after the proof, after the process — while the copy and framing change, so the page reads as a build rather than the same button pasted six times.
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02
Trust at speed
Paid traffic arrives cold and leaves fast. Client testimonials, results framing and the what-happens-next explainer are positioned to answer objections in the order a visitor actually raises them.
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03
A variant system, not one-off pages
Campaigns need new pages constantly. Building the sections as reusable blocks means a variant is a composition job for the marketing team instead of a development ticket.
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